A moron stole the recipe for coke.

But instead of doing the smart thing, he tried to sell it to pepsi. Pepsi has its own distinctive taste that if they changed would cause their fans to go elsewhere. What he should have done is gone to some of the smaller cola manufacturers and tried to sell it to them. Most of them, like Big K, Safeway, Shasta, etc don’t really have as much of a fanbase and making it taste like coke would be an improvement to almost everyone. 

I guess this would be a cautionary tale about being too greedy. :p