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Just when it seems like BMG is making progress on their understanding of how to treat customers…

Sony BMG, after announcing a recall of some 4.7 million CDs with the software on Wednesday, said on Friday consumers could mail their CDs to the company, and they would receive a new unprotected CD in return.

Pending the processing of the exchange programme, consumers would also receive an email with details of a website where they could download the music tracks as unprotected MP3 files.

They turn around and show that they’re still daft when it comes to understanding customers.

Sony BMG has re-emphasised that copy-protection software is “an important tool to protect our intellectual property rights and those of our artists.”